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Trusted Advisor Network
MASTERMIND WITH TOP COACHES TO MAKE A BIGGER DIFFERENCE & CREATE A TOP EARNING PRACTICE
ANNUAL MEMBERSHIP
$999/year
2xMonths Free, 2 Bonus Courses
Get 2 Months Free Annually. Cancel anytime.
MEMBERS GET EXCLUSIVE ACCESS TO THE NEW COCKPIT.COACH SOFTWARE
TRUSTED ADVISORS TO ELITE C-SUITE CLIENTS
ANNUAL MEMBERSHIP
$999/year
Save $198
Save $198 (2 Months Free)
Monthly Masterclasses To Keep You Current
Members Only Mastermind Calls (90 minutes)
Coaching Practice Assessment + 21 Step Action Plan
Membership In An Online Community Of Your Peers
New content added every month
BONUS: Coaching Fundamentals Course
BONUS:: Business of Coaching Course
COMING SOON: Cockpit.coach Dashboard
Membership charged annually | Cancel anytime
* Annual Plan gives you instant access to bonuses and resources
MONTHLY MASTERMIND CALLS
Live Online (Zoom) events facilitated by Bryan Franklin and Jennifer Russell. Receive personalized guidance to up-level your practice
COACHING FUNDAMENTALS COURSE*
THE BUSINESS OF COACHING 5- MODULE COURSE*
LTV ONLINE COMMUNITY
High Quality Responses from people who know...not just surface level platitudes
* Annual membership gets instant access to 2 Bonus courses and resources .
Monthly membership gets full access to resources after 7-day trial.
What's Included With Your Membership
YOUR MEMBERSHIP INCLUDES ALL THE RESOURCES YOU NEED TO BE IN HIGH DEMAND
Monthly Masterminding Sessions w/Top Coaches & Multi-Time C-Suite Execs Mentoring You Personally
Attend monthly group mastermind calls facilitated by Bryan Franklin and Jennifer that are focused on supporting one another on building your coaching practice, going up-work, making a bigger difference with high performance clients, and increasing the length of time clients stay with you.and/or additional revenue from their existing clients and support with about a dozen high leverage strategies. Call alternate between Wednesdays at 5:00 - 6:30pm and Mondays at 8:00 - 9:30am Pacific to cover international time zones.
Exclusive Access To The Cockpit.Coach Software To Automate Your Coaching Practice
You get what you measure. We believe all businesses benefit form taking an honest look at what's happening now in their businesses and using that information to make decisions, conduct experiments, and focus their attention on what is needed most. We've custom developed our Cockpit.Coach software and inlcuded a 6-month subscription to all the participants in our Lifetime Trusted Advisor flagship program. This software provides your business with a dashboard that tracks your progress towards your targets and also offers step by step tasks to engage in to help you build and improve your business along the way from startup to sustainable to thriving.
Attend Members-Only Masterclasses To Build Your Practice & Stay Current WIth What's Working Now
We understand that life can get busy, and that's why we provide you with access to recordings of all our training sessions. Whether you want to revisit a specific concept or catch up on a session you missed, our comprehensive library of recordings and supplementary training materials ensures that you have all the resources at your fingertips. Your learning journey doesn't stop with the live sessions; it continues at your pace, on your terms. We also include 3 Bonus Online Courses to jumpstart your learning adding more depth and breadth to what is taught.
Get An Assessment Of Your Practice & A Step-By-Step Plan to Build A Thriving Practice
We understand that life can get busy, and that's why we provide you with access to recordings of all our training sessions. Whether you want to revisit a specific concept or catch up on a session you missed, our comprehensive library of recordings and supplementary training materials ensures that you have all the resources at your fingertips. Your learning journey doesn't stop with the live sessions; it continues at your pace, on your terms. We also include 3 Bonus Online Courses to jumpstart your learning adding more depth and breadth to what is taught.
Access the LTV Community & Receive Expert Responses To Your Questions
You get lifetime access to your Lifetime Trusted Advisor exclusive community so you can connect with other elite professionals dedicated to elevating themselves and those around them. This moderated community is your support system when things come up and a place to share new revelations, tools and strategies as you propel yourself to your biggest success.
Bonus #1
COACHING PRACTICE ASSESSMENT & 21 STEP-BY-STEP ACTION PLAN
Assess Your Coaching Practice Maturity & Receive A Personalized 24-Step Action Plan
Learn from 20 years of experience in coaching and over 30,000 paid coaching sessions. Coaches connect clients' current states to desired outcomes. Recognize the ability to work with any client type, challenging the "coach-ability" myth.
Bonus Course #2
COACHING FUNDAMENTALS CURRICULUM (12 Modules)
Bonus For Annual Members Only
MODULE 1: What Is A Coach
Learn from 20 years of experience in coaching and over 30,000 paid coaching sessions. Coaches connect clients' current states to desired outcomes. Recognize the ability to work with any client type, challenging the "coach-ability" myth.
MODULE 2: Credibility
Learn credibility theory to gain clients and aid their transition to new perspectives. Understand access points to credibility and the triggers for trust. Acquire skills to support clients' transformations.
MODULE 3: Attention & Intention
Study the two fundamental tools of attention and intention in coaching. The coach ignites change with focus and belief, with the client responsible for the change. Attention masters present experience, intention masters future expectations.
MODULE 4: Rapport
Learn the mechanics of rapport and NLP foundations to connect with anyone. Work on physiological, conceptual, and psychological levels simultaneously to create psychological safety, essential for effective coaching.
MODULE 5: Maps of Reality
Learn that everyone has a unique reality map that informs and limits their experiences. Understand your and your clients' perceptual lenses and how they affect reality interpretation. The module teaches bias overcoming, distortion discerning, and customized client goal pathways.
MODULE 6: Discovery & Coaching Session Agenda
This module outlines a coaching session structure including rapport, discovery, and integration. It focuses on exploring the client's reality map and desires, using questions to identify blindspots. Learn to make actionable plans and assess the effectiveness of the coaching session in real time.
MODULE 7: Conceptual Levels of Coaching
Understand distinctions and implications between advice, accountability, mindset coaching, and advanced coaching levels. Identify barriers and accelerators in clients' beliefs affecting coaching efficacy. Learn techniques to address belief resilience and foster lasting transformation.
MODULE 8: Congruence
Learn to identify clients' congruence through subtle physiological and verbal indicators. Understand how to detect signs of alignment or misalignment to gain insights into their subconscious state. Reinforce your own congruence through practice, using your clients' resistance as a roadmap for your own development.
MODULE 9: Overcoming Client Avoidance Patterns
Learn to identify and address client avoidance patterns and defense mechanisms related to intense emotions. Master co-regulation to help clients explore emotional terrains and confront feelings, removing barriers to desired change.
MODULE 10: Coaching Impulses
Understand the importance of recognizing and utilizing internal dialogue in coaching. Master pausing and open inquiries to explore internal conversations and co-created dynamics. Distinguish emotions from potentially false justifying stories and navigate your own emotions to enhance coaching effectiveness.
MODULE 11: Clear Story Format For Creating Change
Master crafting transformational messages using the Clear Story Format. Understand four crucial elements: current beliefs, grounded understanding, actionable insights, and credible implications. Learn to balance these elements and employ diverse articulations for impactful communication that catalyzes change.
Bonus Course#3
THE BUSINESS OF COACHING CURRICULUM (5 Modules)
Bonus for Annual Members only
MODULE 1: Strategy
Explore the essential elements of a successful coaching business strategy in this focused module. We highlight the importance of LifeTime Value (LTV) as a pivotal metric, encouraging coaches to prioritize enduring client relationships over counting clients or measuring rates. Here, strategy revolves around continuous self-improvement, nurturing lasting relationships, and instigating impactful, enduring change. Dive into a model where the coach's evolution and the clients’ transformative journey intertwine, steering the business to sustainable success.
MODULE 2: Operations
Learn simple guidelines to make operating your coaching business contribute to maximizing LTV. Transform this cost center from a set of annoying tasks to a support system that makes your business easier to operate for you and delivers value more seamlessly to your clients.
MODULE 3: Fulfillment
In Fulfillment, focus on adaptability and excellence in every coaching session. Avoid static practices; instead, tailor each interaction to the client's evolving journey. Steer clear of rigid goals, embracing the fluidity of ongoing development to nurture long-term client relationships, with LTV as the guiding metric.
MODULE 4: Marketing
Dive into a marketing approach that defies conventional wisdom. In this module, you’ll discover that many traditional marketing strategies – ads, blogs, content, videos, networking events – are not the tools that have fueled the most successful coaching careers. Learn which techniques you won't need, freeing you to focus on a singular, potent strategy. Every session, every interaction, is a step closer to an effortlessly self-sustaining practice, anchored in deep, transformative client relationships.
MODULE 5: Sales
Learn to sell without everything you hate about sales. Common misconceptions are addressed and the journey from curiosity to commitment is straightforward. Learn to master authentic connection and meaningful engagement without complex strategies. This simple, formulaic approach values the experience of sales as much as the coaching process itself, focusing on clarity, credibility, and empathy.
bryan@lifetimetrustedadvisor.com | lifetimetrustedadvisor.com
bryan@lifetimetrustedadvisor.com