APPLY NOW TO THE Lifetime Trusted Advisor PROGRAM

The World's Most Advanced Coach Training Program

Join an accelerated 6-month coaching program where Bryan Franklin & Jennifer Russell dive into the transformative power of the 16 unique coaching models they use to deliver impact at the highest levels.


Join us in an interactive learning environment designed to help you become a top sought-after coach, grow your practice, and increase client retention up to 20x by becoming a lifetime trusted advisor who makes every meeting high-value.

Our Coaches Have Coached Executives at THESE Companies:

Get Your Free LTV Strategy Session When You Apply


Fill out the survey above to apply for the LTV Program. For those who qualify, you'll get a free 45-minute LTV Strategy session with Bryan Franklin, Jennifer Russell, or one of our LTV associates to explore what's next for you as a coach, therapist, business leader, or self-improvement enthusiast. During this call we'll explore a clear and simple path forward and will discover if the LTV program is the right next step for you.

We can't wait to hear from you!

"A journey of a thousand miles begins with a single step" - Laozi

Endorsements From Respected Coaching Leaders

John Smith

Dynamic Director

Sarah Barnes


Charles Cooper


The Lifetime Trusted Advisor Program Dates & Details


Participate In-Person or From the Comfort of Your Home


Month #1 Feb 28th - Mar 3rd 2025 (Fri-Sun)

Join Bryan Franklin & Jennifer Russell Live & In-Person at a 3-Day Retreat in San Francisco, CA or join from home via Livestream


Month #2 April 19th - 20th 2025 (Sat-Sun)

Join Bryan Franklin & Jennifer Russell Live ONLINE for a 2-Day interactive event.


Month #3 May 16th - 19th 2025 (Fri-Sun)

Join Bryan Franklin & Jennifer Russell Live & In-Person at a 3-Day Retreat in San Francisco, CA OR join from home via Livestream


Month #4 June 21st - 22nd 2025 (Sat-Sun)

Join Bryan Franklin & Jennifer Russell Live ONLINE for a 2-Day interactive event.


Month #5 July 18th - 21st 2025 (Fri-Sun)

Join Bryan Franklin & Jennifer Russell Live & In-Person at a 3-Day Retreat in San Francisco, CA OR join from home via Livestream


Month #6 August 16th - 17th 2025 (Sat-Sun)

Join Bryan Franklin & Jennifer Russell Live ONLINE for a 2-Day interactive event.

Bryan Franklin & Jennifer Russell Facilitating the Coaching Program

Apply Now To Join Elite Coaches, Leaders & Change Managers In The LTV Program & Receive Your Free Strategy Call

The Lifetime Trusted Advisor Program Dates & Details


Lifetime Trusted Advisor Program Curriculum:


Over the course of 6-Months learn the 20 unique Coaching Frameworks and Models they use to deliver impact at the highest levels in an Interactive in-person and online environment

(Participate live and in-person or from the comfort of your home)


Lifetime Trusted Advisor Coaching Program - Alignment Model For Change

Advanced Coaching Methodology

Alignment Model For Change

The alignment model for personal change sees each person as a collection of innumerable parts. When these parts are in alignment with one another, swift and effective action flows almost effortlessly. Any mal-alignment between desired results and actual results can be traced back to a mal-alignment in the client’s conscious or other-than-conscious parts.

Lifetime Trusted Advisor Coaching Program - Polarity Model For Change

Advanced Coaching Methodology

Polarity Model For Change

The polarity model for personal change is a systems view of human interaction. It recognizes that energetic patterns follow predictable natural laws, and that people who are ‘caught up’ in such patterns have little personal choice on how to react, just as a dropped ball has little choice about which direction to move. Each pattern is arranged as a paradox (a set of two or more seemingly contradictory truths) that reveal themselves to be a symbiotic polarity relationship, and then as two viewpoints of the exact same thing.

Lifetime Trusted Advisor Coaching Program - Skill Sequencing Model For Change

Advanced Coaching Methodology

Skill Sequencing Model For Change

The Skill Sequencing model operates on the premise that “anything can be learned if broken up into small enough steps and attempted in a workable sequence.” Skill sequencing focuses on behavior rather than state, and on the individual rather than the collective. Effective skill sequences can only be designed and facilitated by coaches who have a high degree of conscious competence in the domain in which the client wants to achieve new results.

Lifetime Trusted Advisor Coaching Program - Ecology Model For Change

Advanced Coaching Methodology

Ecology Model For Change

This model understands that the human experience is generated and maintained by a complex ecological system of supports: internal and external, present moment and remembered, real and imagined. The most perplexing cases of self-sabotage and the most delightful cases of serendipity are easily explained by the ecology model, if you are trained where to look. The ecological model explores the counter-intuitive relationship between appreciation and agency, where the less a change is 'needed', the more likely it is to occur.

Lifetime Trusted Advisor Coaching Program - Expression Repression Model for Change

Advanced Coaching Methodology

Expression / Repression Model For Change

The expression/repression model for change observes that a vast number of problematic behaviors are elaborate strategies to avoid feelings. This can cause all manner of disruptions in the internal world of clients, getting in the way of creating the experiences and outcomes they want. This model gives the coach leverage to expand the client's threshold for sensations and emotions as well as a structure to harvest insight and lasting value from repressed experiences.

Lifetime Trusted Advisor Coaching Program - Metrics-Based Model or Change

Advanced Coaching Methodology

Metrics-Based Model For Change

The Metrics-based model for change focuses on fast-moving collaborative environments. Metrics are measurements of what is currently occurring (whereas goals are measurements of an imaginary future). This model for change illuminates cyclical arguments, wasted resources, over-investment, analysis paralysis, and all manner of toxic byproducts of work cultures that organize themselves around goals and goal attainment. Speed, accuracy, and innovation prevail when this model has been implemented effectively.

Lifetime Trusted Advisor Coaching Program - The Six Commitments

Mindset of a Lifetime Trusted Advisor

The Six Commitments

Dedicate yourself to the key principles that elevate a coach to a Lifetime Trusted Advisor. These commitments, made to both self and clients, transcend standard coaching practices. It’s a continuous odyssey of self-discovery and mastery, ensuring that with every stride taken, wisdom, skill, and depth are augmented. You are not just a coach; you become a living testament to the transformative power of perpetual growth. Engage in transformative dialogues and realize your full potential as a Lifetime Trusted Advisor, where every session is a step towards profound lasting change.

Lifetime Trusted Advisor Coaching Program - The 7 Definitions Of Value

Mindset of a Lifetime Trusted Advisor

7 Definitions Of Value

This module equips coaches with diverse strategies to enrich each session, ensuring they never become predictable. By comprehensively understanding and applying these seven distinct forms of value, coaches can diversify their approach, resulting in highly personalized and impactful client interactions. It’s not just about enhancing sessions; it’s about prolonging Lifetime Value (LTV) by consistently delivering multifaceted and transformative experiences that cater to the evolving needs and goals of your clients.

Lifetime Trusted Advisor Coaching Program - The 9 Layers of Awareness

Mindset of a Lifetime Trusted Advisor

9 Layers Of Client Awareness

Explore the complex tapestry of the human experience with The 9 Layers of Client Awareness. This framework grants coaches a nuanced understanding of the multifaceted ways individuals perceive and interact with their world, from the pragmatic realms of cause and effect to the profound depths of spiritual and historical insights. Coaches armed with this knowledge can adeptly navigate various layers of a client’s awareness, unlocking tailored pathways to breakthroughs and healing. Each layer offers a distinct lens, unveiling solutions and insights that remain hidden within conventional coaching confines. Equip yourself to transcend traditional boundaries, offering clients an enriched, multi-dimensional journey toward transformation.

Lifetime Trusted Advisor Coaching Program - The WISC System

Mindset of a Lifetime Trusted Advisor

WISC System

The WISC System, rooted in Integral Theory, is a cornerstone for Lifetime Trusted Advisors, guiding them to swiftly identify and capitalize on opportunities for immediate, impactful client transformation. This methodology intricately weaves "Workable Actions," "Internal Experience," "Systems," and "Culture" to facilitate multi-dimensional growth. Coaches utilizing WISC are equipped to unveil and act upon low-hanging fruits, ensuring every interaction yields substantial, enduring value for clients. It can take a lifetime to truly master the WISC system in a specific field, but it will also produce immediate results as you begin to adopt this way of evaluating blindspots, sensitivities, tendencies, and strengths for your clients and for yourself.

Lifetime Trusted Advisor Coaching Program - The 4 Basic and 8 Advanced Coaching Stances

Mindset of a Lifetime Trusted Advisor

4 Basic & 8 Advanced Coaching Stances

Stances are pivotal techniques where coaches adopt various archetypes to amplify their impact. It’s a physical and energetic skill that enables coaches to communicate profound insights and catalyze change at a deep, neurological level. These potent patterns interrupt and accelerate clients' integration of challenging new beliefs and mindsets with an efficacy that surpasses conventional verbal communication. Through "Stances," the dynamic between coach and client is enriched, driving transformative results in an accelerated time frame.

Lifetime Trusted Advisor Coaching Program - Conceptual Levels of Coaching

Mindset of a Lifetime Trusted Advisor

Conceptual Levels Of Coaching

Master six distinct levels at which coaches can interact and inspire change, including behavior, mindset, and identity. Each level offers a unique avenue for evolution and development, providing coaches with a nuanced multi-variant approach. Interacting at these levels enables coaches to facilitate comprehensive transformations, ensuring that every coaching interaction is tailored and resonant, addressing the distinct needs and growth trajectories of each client.

And about a dozen more!

These sessions are hands-on, experiential, practical sessions where you aren't just gaining theoretical knowledge. You will be using what you learn, getting feedback and refining your newly acquired skills. The goal of you and your cohorts is to emerge as a top-tier executive coach ready to elevate your career and impact.


Plus you'll get...

Bonus #1 - Coaching Fundamentals Program

Coaching Fundamentals Course with Bryan Franklin

12 Modules

On-Demand Coaching Fundamentals Course

Start from the ground up with all the basic building blocks of a successful coaching practice:

  1. What is a Coach? 

  2. Credibility

  3. Attention & Intention

  4. Rapport

  5. Maps of Reality

  6. Discovery and Coaching Session Agenda

  7. Conceptual Levels Coaching

  8. Congruence

  9. Feelings/Repression/Distraction

  10. Coaching Impulses

  11. Clear story format for creating change

  12. Test Prep Review

Bonus #2 - The Business of Coaching Course

The Business Of Coaching Course with Bryan Franklin (Strategy, Ops, Marketing, Sales)

5 Modules

On-demand Business of Coaching Course

This on-demand program is a how-to for every aspect of your coaching business, from attracting clients to long-term business strategy:

1. Strategy

2. Operations

3. Fulfillment

4. Marketing

5. Sales

Bonus #3 - Weekly Group Coaching & Masterminding Calls with your facilitators Bryan Franklin & Jennifer Russell

The Business Of Coaching Course with Bryan Franklin (Strategy, Ops, Marketing, Sales)

Weekly Calls Starting Now (Pre-Program(

Mastermind Calls with Bryan & Jennifer Focused on Building A Thriving Practice

Bryan Franklin and Jennifer Russell host weekly mastermind calls (baring travel schedules and holidays) with laser guided coaching starting in January prior to the kickoff weekend. The focus is on working with real client challenges and making sure everyone in the program reaches their financial targets along with coaching demos and Q&A discussions to implement the strategies they use to help coaches easily and quickly scale their practices to 6 and 7 figures.
Enroll early and join these calls to enroll 2 or more new clients a month before the program begins, without relying on time consuming and costly ads, social media or internet market.



We've Trained Thousands of Coaches, Many Now Making 7-Figures A Year

You can do this too, IF you are ready to learn new approaches, skills and tools to elevate your craft beyond what most people believe a coach does and become a lifetime trusted advisor.

These rare coaches play an important role in shaping the strategy, culture, and execution of their clients' companies.

In the LTV program, you'll learn the coaching frameworks, business practices, mindset, and step-by-step process of joining that elite group of executive coaches.

Bryan Franklin & Jennifer Russell Executive Coaches & Facilitators

Bryan Franklin and Jennifer Russell, facilitators of the LTV Coach Training Program, have conducted over 30,000 sessions and trainings.

Who Our Program is For

For the ambitious few who are ready to embrace the most demanding yet rewarding TransformationAL Curriculum Available WHO ARE COMMITTED TO UPGRADING THE STANDARD OF COACHING, CHANGE WORK & LEADERSHIP GLOBALLY


Ready to Up-Level & Grow to +$1 Million Annually

Experienced Executive Coaches

We understand that you have a deep desire to break through the million-dollar barrier and establish yourself as a top-earning coach. Our program provides advanced strategies, insider insights, and proven frameworks tailored specifically for coaches like you, ready to grow your annual revenue to $1 million and beyond...and never market again. You'll also be learning how to up-level your coaching, improving the standard of change work in our industry and will understand how to keep your clients for a lifetime.



Who Want To Expand The Capacity of Their Team Members

Experienced Executive Coaches

You are a leader who recognizes the importance of developing the people in your organization. By combining your business know-how with the frameworks taught in this program, you'll be able to support your team in expanding their capacity. Together, we can empower you to navigate the business landscape and help your team achieve remarkable results, leveraging your wealth of experience and our proven methodologies. In this program, you'll evolve the way you lead and will understand what it takes to elicit everyone's peak potential.


Who Want To Break Into Business Coaching & Earn More Too

Experienced Executive Coaches

By adding high-value coaching principles into your practice, you can up-level your therapeutic approach and empower your clients in new and profound ways. This program will help you gain the business expertise to guide your clients towards both personal and professional insights that foster transformation that extends beyond the therapy room. Continue your education on the mechanics of change with our unique approaches and leave a lasting impact on the lives of your clients.

Bryan Franklin & Jennifer Russell Teaching & Facilitating Coaching Program Mastermind

This is not for beginners...

We are curating a group of elite coaches, successful therapists, & experienced business leaders committed to upgrade the standards of coaching globally

This program is not for beginners.

It's not for people who want to coach but have never led people, or had clients, or been successful as a therapist or consultant.

It's not for people who want to learn a few marketing tricks to get more views on TikTok.

It's for people who want to become the lifetime trusted advisors of the most influential and successful leaders in the world who are committed to upgrading the standard of leadership, change work and coaching globally.

Review Our Client Case Studies...

CEO, Flow Research Collective An 8-figure Coaching Transformation Business



"I had hired 5-10 coaches and burned through each one in 3 months . I have now come to understand that I wasn't really being coached . I wanted to find someone who could work across all 4 dimensions - specifically leadership, psychology, mindset, and business to help me scale the business and grow my leadership."


“We're at 4x our revenue to $20 million and scaled the business from a single channel to a multi-product, multi-channel model. We've learned how to communicate as a team, fundamentally shifted how we make decisions, and completely changed our understanding of recruitment and hiring leaders. Bryan has actually taught me what coaching feels like and looks like at the absolute elite apex level. I come off every call with five plus paradigm shifting, permanently impactful takeaways."

Successful Go-To-Market Coach For Seed & Series A Silicon Valley Startups



"I was having a hard time acquiring the right kind of clients. My coaching practice was stuck at a certain revenue number and I hadn’t really cracked the code on what it meant to be a coach to Founders ."


"Now, I'm making more than 4 times what I was. My life has become easier. Bryan has been instrumental in my coaching success. I recommend anybody that has a chance to work with Bryan to pull the trigger on that!"

Successful Sales Coach & Start-Up CRO to Founders and Executives



"When I started working, I had a lot of churn. I'd work with companies for 3 to 6 months at a time... I had some unclear ideas about what I would do and what I would offer. I felt like I had reached a limit."


"One conversation with Bryan helped me launch the business. It was insane. “I had ten clients, six of whom expanded and either doubled or tripled what they paid me. Now I'm making more money than I've ever made before. $98,000/month. (7-figures annually)."

Co-Founder Summit Series, CEO & Investor Transitioning To Executive Coach



"I co-founded The Summit Series and built it to 20 million in revenue. I became CEO of Bisnow and started a venture fund. I aspired to become an Executive Coach but needed to be more credible as a coach when I started."


"Within six months, I was up from 1 client to 18 clients, making 7-figures as a coach for a year and a half. And to my amazement, I still have all of my clients now, many of them approaching a year and a half with me."

CEO Pine Creek Renewables Clean Energy Disruptor, Raised $30 Million



"I had great instincts and was successful at getting clients, but I didn't feel that I was generating results with my kind of one-dimensional approach - it was hit or miss. I wanted support creating a culture of execution and accountability and also help with attracting and supporting leaders in the organization instead of just doers."


"Every time I talk to him, he expands my perspective. When I started working with Bryan, it just opened a whole world of models and understandings and ways of listening that not only expanded my coaching business then, but that I use every day with my employees, with my investors, with my board members, He's also been able to give me the ability to do that for other people, and that's extraordinary. Don't know where else in the world anyone could get that."

#1 Best Selling Author & Globally Recognized Business Growth Expert



"Twenty years ago, I was sleeping on the couch of my studio, just getting my start doing training in rooms of 20-30 entrepreneurs, just starting to learn about coaching and facilitation."


"I'm a business growth expert who started over 40 businesses training entrepreneurs on stages with thousands of people. I learned from Bryan how to create reliable, transformational experiences with my clients. Bryan revolutionized how I think about leadership, advising, and creating value in my companies and the people I train and advise. Their training is not only world-class; I've never seen anything like it anywhere in the world."

Frequently Asked Questions

How is this program different from other Coaching programs out there? MBA programs? Psychology programs?

Many  of the current programs out there are focused on techniques to get clients that involve things like becoming a thought leader, doing a lot of social media or videos, starting a podcast, sending mass emails…we have talked to thousands of these coaches over the years and only a small percentage of them has had those methods work and the ones that have  are doing things that are incredibly time consuming.  Other coaching programs focus almost entirely on teaching you that the client has all the answers and your job is just to ask good questions.  While this is wise as a PART of good coaching, it’s insufficient to make a difference at the highest levels with your clients. 

What we notice is for clients to continue to want to coach with you year after year you need to add significantly to their worldview, not just passively ask questions.  You also have to understand with sophistication the challenges they are in and be able to unlock any aspects of their inner world and internal maps and models for reality that aren’t aligned with the outcomes they are committed to making. Our program is taught by coaches who are at the top of their industry who are also expert facilitators and teachers who know how to make a difference at the highest levels with their clients who stay with them for many years. 

This program isn’t taught by academics showing you case studies like many MBA programs either, it’s taught with what’s working right now in today’s climate by coaches who have sat in over 30,000 paid sessions and watched companies do the journey from startup to billions in valuation.  So it’s backed by real world experience and designed to teach you over 16 non-overlapping models and coaching skills in all 4 of these quadrants:

What if I’m new to coaching and don’t have many clients yet? Is this course right for me? 

This is not a beginner program for first time coaches who have never coached or developed the skill to help someone change and have never gotten a paying client OR have never been in a business leadership role having seat time in the kinds of situations your clients might find themselves in. We are looking for those with EITHER strong business skills OR an ability to support people to change and develop themselves.

If you have neither, this program will likely feel advanced and paced quickly for you. If you have one or the other this program will help you develop what’s missing and build on some of what you have natural competency at. We are curating for people who can take what the learn in this program and run with it making a big difference in their clients lives and those capable of easily getting a positive ROI on their investment in the program so that our focus is on helping create more mastering in the craft of coaching. If you’ve had seat time as a business leader, have had a successful practice as a therapist or have some paying coaching clients, then this program is likely right for you.

If you have never gotten a paying client and don’t have any coaching skills and have never had a leadership role in a business, then we’d recommend you join the LTV Community, checkout our LTV Coach’s Toolkit and implement some of what you see there and apply once you’ve gotten a few paying clients. Even though it’s not for beginners we wanted to make sure everyone had some of the coaching fundamentals and the basics around how to start a coaching practice which is why we created the self paced online courses (12-Module Coaching Fundamentals and 5-Module The Business of Coaching Course) for everyone who is registered to make sure those skills are covered prior to the program and during our weekly calls, as they will not be covered during our 6 weekend events.

I saw that this program is ‘Not for beginners’, am I qualified for this Program? What qualifications are you looking for?

We want people to EITHER have great business experience as a leader in upper management and C-suite positions OR have experience supporting people to develop and change and have clients that have paid you for that support. We want to make sure that everyone in this year’s program has an ability to take what they are learning from this program and easily achieve a positive ROI on their investment and can begin to apply and integrate what they are learning in the environments they are already in, in their organizations or in their practice. 

If you have NEITHER, this is likely not the course for you as we will be focused in our weekends with upgrading your coaching skills rather than teaching the fundamentals…however we have included 2 self paced courses, the 12 Module Coaching Fundamentals Course and the 5-Module The Business of Coaching Course to help bring anyone up to speed that needs these fundamentals so that we all have a common language. You will get access to this as soon as you register. IN ADDITION, we plan to add a bunch more resources to each of those courses.

The qualities we are curating for in this year’s cohort are the 4 C’s….

CHARACTER: You are you a lifetime learner who is open and passionate about expanding their toolbox and adding new perspectives and models to their existing coaching practice. You are an asset not a liability in every group you are in and are excited to not just get support but also to give it. You always take radical personal responsibility for your life & never blame others if you aren’t getting the results you desire. You aren’t a victim to your circumstances and don’t blame anything outside of yourself for why your life is the way that it is.  You show up as the ideal client you yourself most want to work with.

COMPETENCE: You aren’t coasting in life settling for average. You are a highly competent leader, coach, or successful therapist with the credibility that has others naturally seek out for advise, insight and wisdom such that when people interact with you they have their minds changed.  You are someone who engenders trust that you can support them and make a difference in their lives. You don’t just talk a big game, you back it up with action. You don’t need too much hand-holding to get value from the things you participate in.

CAPACITY: You have the capacity both in terms of time and capability to be able to understand and implement the more advanced material we will be teaching and are agile enough to take what you learn and apply it to what you do.  We are looking for the kind of people that will learn this material and create big results for yourselves and your clients. You know how to recognize when a single idea, if paid attention to was worth more than your entire investment in the program and you have the capacity to run with that idea. You do the work and you take bold action.

COMMITMENT: Are you committed to upgrading the standards of coaching globally and are you committed to showing up to the events, the calls, and playing full out during our time together. You come prepared to every call, listen, and implement new ideas or ways of being quickly. You honor all of your commitments and agreements and don’t break contracts you’ve made. You are 100% committed to you getting the results you want and don’t make excuses.

When does the program start? What are the dates? 

There are things you can get access to and start RIGHT AWAY when you register including the 2xBONUS courses (12-Module Coaching Fundamentals Course + 5-Module Business of Coaching Course).

In addition Bryan Franklin and Jennifer Russell are hosting weekly mastermind calls starting when you register where they will do laser coaching, Q&A, and discussions for those who show up and want support now to begin creating a positive ROI on the program. We are committed to doing these calls until everyone who is showing up and implementing what they are learning has gotten that ROI and can imagine many might experience that even before the program officially starts in late March.

The next LTV Program begins February 28th 2025. You can participate either LIVE at our retreat location at the Ralston Mansion in Mill Valley, CA (near the SFO Airport) or via livestream on Zoom. Friday dinner and evening session is for those who elect to come in person. There will be a morning session (with breaks) and an afternoon session on both Saturday and Sunday from 9am - 6pm Pacific.

Month #1 - Feburary 28th - March 3rd 2025 (Live Retreat Fri - Sun) or (Sat - Sun for Live Video Call

Month #2 - April 19th - 20th 2025 (Live Video Call Sat - Sun)

Month #3 - May 16th - 19th 2025 (Live Retreat Fri - Sun) or (Sat - Sun for Live Video Call

Month #4 - June 21st - 22nd 2025 (Live Video Call Sat - Sun)

Month #5 - July 19th - 21st 2025 (Live Retreat Fri - Sun) or (Sat - Sun for Live Video Call

Month #6 - August 16th - 17th 2025 (Live Video Call Sat - Sun)

When are the live weekly coaching calls? Are they recorded if I miss any of them?

The weekly group coaching calls with Bryan Franklin and Jennifer Russell, Co-facilitators of the program, are on alternating Monday mornings at 8:00am - 9:00am Pacific or Wednesday evenings at 5:00 - 6:00pm Pacific.  These calls are a time to bring the topic, question, or challenge that you would most like support on and receive from Bryan and Jennifer and the group what you need to transform or get unstuck. We will be focusing on topics like,

How do I access my Bonus Courses?

Both the 12-Module Coaching Fundamentals and the 5-Module Business of Coaching courses are located in the LTV Classroom on school.  Once you are registered we will open up your access to those 2 courses within 24hrs and you can begin them right away.  You’ll receive a welcome email from with your receipt for purchase and welcome email and information about these courses. Make sure to white list our address:  Here’s an article about how to whitelist:

What if I can’t come to all the sessions or have to miss one of the retreats?

Bryan Franklin and Jennifer Russell will host a makeup 1-2 weeks after the sessions you missed so you have time to review the recordings.  This will be a shorter session and will focus on Q&A, Discussion, Application, and Exercises to help you integrate the material. 

ANYONE can join the makeup session if they would like. We will schedule it and let everyone know when it is and will try keep time zones into account as we will optimize for a time when the people that missed can attend…within reason given we have people from U.S. east and west coasts, UK and Germany, India, and Australia.

I want to join the Live Retreats but I have to miss one of them, can I still join? Do I have to pay the full price?

We understand that it’s hard to get so many people’s schedules to all coincide with every weekend and so we are aware some people will need to miss and listen to recordings or do the makeup session. You can purchase the retreat tickets and lodging a la carte purchasing 1, 2 or all 3 retreats. Reach out and we will create a special link to just join us for that weekend.

In general we are wanting the limited number of VIP tickets to attend LIVE and in person at the venue for those that can attend all 3 retreats. There are a limited number of spots the venue can hold in our meeting space. It is incredibly powerful to be in a transformational environment with both Bryan and Jennifer and this cohort of leaders, coaches, and change makers. There will be an extra Friday session you can attend, plus interactivity and discussions in between sessions and during meals that you won't want to miss. It's also a very bonding experience to share space for several days at a time and over the course of our 6 months together.

Does the VIP Ticket include lodging? What if I am staying off-site?

The VIP ticket includes all meals from Friday Dinner to Monday breakfast plus the daily access fee that the venue charges per person per day.  It does not include airfare or lodging which is sold separately. If you want to stay at the venue, there are shared rooms for up to 35 people at the Ralston for $$540 per retreat which is $150/night (Fri-Sun, checking out on Monday morning by noon). 

If you would rather stay solo off-site in your own room there are 2 great hotel options for which we get a discount if you mention the Ralston Retreat.  These are the Mill Valley Inn, Acqua Hotel Mill Valley (The check-out code is: RWRMV2), and Corte Madera Best Western Inn (Ask for the “Ralston White Retreat” Corporate Rate).

I’m coming in from overseas which means I have to arrive on Thursday.  Is there anyone else also coming from overseas and needing accommodations then?

Yes I believe there are a few people coming from overseas, once we get closer to the event we’ll make sure you all know each other and can coordinate.  The venue can not house you on Thursday (I don’t believe) as we don’t get access to it until Friday at 3pm for each of the 3 weekends.  You might look at the Acqua Hotel or the Corte Madera Best Western nearby for at least that 1 night.

It's a big investment for me, I’m not sure I can afford it but I’d like to join, what can I do?

We realize the investment and we have trained many coaches to reach the 7-figure mark quickly.  You have to do the work but if you implement some of what we have given everyone access to for free in the LTV Coach’s Toolkit by sending out the Marketing Letter and/or implement one or more of the 12 Strategies for growing a practice that we have available in the Business of Coaching bonus course, it should be fairly simple to make back the investment of the course so that your ROI is net positive so we can focus on the work of helping everyone become better coaches who can keep their clients for longer. 

If your rates are way below the industry average ($1500/month) our first suggestion will likely be to raise your rates so be more industry standard and to implement our networking letter and our kickoff and on-boarding process which is usually charged at 3x the monthly rate to get a client started. 

These 2 strategies can easily get you to a positive ROI in the first month or two as the program begins.  In addition we have a payment plan that of 4 installments that allows you to spread things out.  We also have offered to 1-2 people a plan that allows for 6 payments…inquire with us if this would make a difference and allow you to participate and we can give you a special link.

Is there a guarantee? What is your refund policy?

We allow for refunds up until the end of the 1st full day of the program on Saturday kickoff by midnight.  After that point if you are in, you are in for the duration.  There are no refunds after the refund deadline.

As soon as you register (even prior to the program), you can get laser coaching on our weekly calls with us, access our 12-Module Coaching Fundamentals Course, and access our 5-Module The Business of Coaching course with no risk until the refund deadline.  You must tell us in writing by midnight on March 29th of your intent to withdraw and request a refund.  Which is for the amount you’ve paid less a 5% administrative and credit card fee.

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